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Don’t miss out on the insight and encouragement in store for you at IGNITE 2023. Whether you are an experienced agent or you are just beginning your career with Senior Life, you’ll want to join us for a time of goal-planning and excitement during our 2023 kick-off event on January 6!

Registration Deadline: December 19 @ Noon


Orlando, FL
January 4 – January 8
flame   We are so excited to invite you to join us for our annual kickoff event, Ignite 2023, in Orlando! As we celebrate all the records you’ve broken this year, we are also thrilled to roll out our goals for 2023. Senior Life is exploding with growth, and 2023 will be our biggest year yet! Get ready to IGNITE your passion for this business in 2023! See you soon!

-Ron & Tammy Powell


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Former U.S. Navy SEAL & Leadership Instructor

JP Dinnell is a former U.S. Navy SEAL and now a Leadership Instructor, Speaker and Strategic Advisor with Echelon Front, where he serves as Chief Training Officer.





ignite your passion. ignite your drive.


At Senior Life, our proven system is the key to the success of our agents. During this conference, you will learn more about how this incredible system works.





ignite ron powell flame





Luxury rooms, pools, spas, attractions, and more!

hyatt regency orlando


Shuttle/Car Service for the Hyatt Regency:

Mears Transport

Phone: 407-254-0474
Email: specialaccounts@mears.com




more accomodations


Here are some other hotels in the Orlando, FL area.
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.3 miles awayRosen Plaza HotelVISIT SITE
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.7 miles awayHilton OrlandoVISIT SITE
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1.6 miles awayTru by HiltonVISIT SITE
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1.3 miles awayHyatt Place OrlandoVISIT SITE

what to expect


Wednesday the 4th
From 5:30pm- 7:30pm, our October Incentive Trip Winners will enjoy a Welcome Reception at the Terrace Pool with The Powell’s and our Senior Life Executives.
Thursday the 5th
This is an open day for you to spend with your family, friends and fellow agents.
Friday the 6th
Beginning at 8:15am, join our Directors in the Regency Rotunda as you learn of the exciting changes happening within Senior Life and Legacy followed by our Ignite Kickoff Meeting beginning at 9am in the Regency Ballroom.
Saturday the 7th
This is an open day for you to spend with your family, friends and fellow agents.
Sunday the 7th
We hope you had a wonderful few days with Ron Powell and our team and we look forward to growing beside you in 2023!


questions? we have answers


Yes! Family is welcome to attend the event.
There is no particular dress code for this trip.
By meeting trip incentive qualifications, Senior Life Insurance Company will cover hotel costs for you and one guest.
Agents are responsible for all transportation and travel expenses for this trip.
An agent can not have a guest reap the benefits of an agent qualifying, however they are encouraged to attend the Friday event.
Yes, an agent must be present to receive their cash bonuses or any other award.
The cash bonus giveaway is based on personal production.
Yes! If you have qualified for this trip, you will receive an email letting you know. If you have not qualified for the trip, you're more than welcome to attend Friday!

coming soon


ticket info

deadline: dec 19


Registration for this event is closed. & we can’t wait to see everybody who registered at the event. Get ready to ignite your business!


core values

our mission


Our core values dictate every aspect of our business.
  • F: FocusWe are focused on the things that matter.
  • A: AdaptabilityWe are flexible and collaborative, always keeping the end result in mind.
  • M: MoralityWe operate at the highest moral standards.
  • I: IntentionalityWe are aggressively intentional, determined, passionate, disciplined, dedicated and relentless in every pursuit, every day.
  • L: LeadershipWe lead by example with humility, through relationship, honesty and boldness.
  • Y: YearningWe yearn to serve, to inspire and to supersede our mission and goals.

ignite your passion. ignite your drive.


Registration for the January 6th event has closed. We can’t wait to see everyone who registered at the event!


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Former Navy Seal

Chief Training Instructor, Echelon Front

JP Dinnell

JP Dinnell is a former U.S. Navy SEAL and now a Leadership Instructor, Speaker and Strategic Advisor with Echelon Front, where he serves as Chief Training Officer.

J.P. is also a pro team athlete and spokesperson for Origin Maine and Jocko Fuel, an American clothing and supplement company. J.P. has a signature Energy Drink flavor “Sour Apple Sniper” with Jocko Fuel.

Jeremiah spent nearly a decade in the SEAL Teams with three combat deployments. Sent to the violent terrorist stronghold of Ar Ramadi, Iraq in 2006 with SEAL Team Three’s Task Unit Bruiser, J.P. served as point man, machine gunner, and lead sniper for Delta Platoon opposite the American Sniper, Chris Kyle, who was in Charlie Platoon.v

For his leadership and courage under fire, JP was awarded a Silver Star, 2 Bronze Stars with Valor and the Army Commendation Medal with Valor helping Task Unit Bruiser to become the most highly decorated special operations unit of the Iraq War.

He worked closely with SEAL Officers Jocko Willink, his Task Unit Commander, and Leif Babin, and was the driving force on many of the daring combat operations Jocko and Leif wrote about in Extreme Ownership.

Upon his return, J.P. again worked directly for Jocko as a training instructor at Naval Special Warfare Group One Training Detachment, where he orchestrated realistic and challenging training scenarios for Special Operations Urban Combat training and Close Quarters Combat training to better prepare SEAL units for the real-world battlefield. He also served as a Combatives Instructor, Marksmanship Instructor and earned his Master Trainer Specialist qualification while helping Jocko rebuild and enhance these training programs into the highly effective platforms they are today.

J.P. brings exceptional experience and frontline leadership perspective from the winning mindset and culture of Task Unit Bruiser.

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Follow the system below ,and do the work to a “T.”


Work a minimum of 20 new leads a week with a goal of working 40 new leads a week.


Arrive at the first house by 9:00 A.M. on Monday, Tuesday and Wednesday, and work until 9:00 P.M. each night. Monday is the most important day of the week, so get out early on Monday morning.


Build Your Own Agency and earn up to millions.


Hire neophytes - individuals who have no license. These are the best recruits.


Work Saturdays.

senior partner


There is no doubt Rob Elsberry has what it takes when it comes to the final expense industry. As a Senior Partner with Senior Life Insurance Company and founder of Financial Legacy Group, Rob and his agents have helped thousands of families all across America.

Senior Life Insurance Company has become home to Rob, and this is a place where you can reap the benefits of being successful while helping families during tough times.

ignite ron

senior partner


Noemi has been involved in the insurance industry for over 20 years and began her career with Senior Life in February of 2017. Her depth of experience and passion for serving others has helped her to flourish in her leadership role as a Senior Partner.

Noemi truly believes that with a coachable mindset, anyone can succeed in this business and transform their life for the better.

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senior partner


After earning his college degree from the University of South Carolina and spending time in both the insurance and the mortgage industries, Lewis came upon the Senior Life opportunity.

“Senior Life was different from the company I had previously been with. I was thrilled that Senior LIfe provides a nationwide opportunity versus being stuck with an assigned territory. I really wanted to pursue clients in many areas of the country, so this was really exciting to me. I also was really attracted to the fact that we could get health insurance benefits and stock options. I also loved that we could finance leads through our commission," Lewis says.

These are benefits that make us different and better than other final expense companies, and they are a big part of the reason that I came to Senior Life,” Lewis continues.

ignite ron



After earning his degree in Business Finance and Economics, Doug Blake became a final expense industry after being inspired by the story of Ron Powell, our CEO & President.

“When you sit down face to face with a man, you know if what he’s saying is true, and in that meeting I realized that I was being given an opportunity to have everything I ever wanted. I knew I could now build the business I dreamed of,” Doug says of his first meeting with Ron.

Today, Doug is a Senior Partner with Senior Life & is the founder of The Blake Group, one of the most successful agencies working with Senior Life.

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ceo & president


Ron Powell officially entered the workforce at 20 years old and immediately soared as a leader in the insurance world. As a successful final expense agent & a trailblazer in the industry, he knows exactly how to thrive as a final expense agent because he is a final expense agent and has a proven system in place at Senior Life.

Ron is dedicated to helping Senior Life’s agents by providing them with expert leadership, cutting-edge tools, and education to ensure their success.

ignite ron

incentive trip flyer

incentive trip flyer


A Message From Ron Powell, President & CEO

Lesson 1


Recognizing the need for a more comprehensive anti-money laundering regime to fight drug trafficking, organized crime, and international terrorism, the U.S. Congress passed and President George W. Bush signed into law the USA PATRIOT ACT (Patriot Act), which, among other things, amended the Bank Secrecy Act (BSA) to require all businesses defined in the BSA as financial institutions to implement an Anti-Money Laundering (AML) program and report suspicious transactions to the Financial Crimes Enforcement Network (FinCEN). An insurance company is defined as a "financial institution." The characteristics of financial products, including certain life insurance products, make them potentially vulnerable to those seeking to launder money. FinCEN relies upon a network of state, federal and international law enforcement agencies to collect, analyze and disseminate information about money laundering. FinCEN is also the repository for all Suspicious Activity Reports (SAR).

Bank Secrecy Act (1970)

The BSA grants the Treasury Department the authority to require firms under its jurisdiction to develop written policies and employee training programs for compliance with the provisions of the BSA. Additionally, the reporting and recordkeeping rules within the BSA require a financial institution to:

  • Maintain certain records in order to allow investigators to trace transactions.
    • Maintain certain records in order to allow investigators to trace transactions.
    • This includes information such as the identity and address of the participants in a transaction.
    • The legal capacity in which a participant in a transaction is acting.
    • The identity of the beneficial owner of the funds involved in any transaction.
    • A description of the transaction.
  • File a Currency Transaction Report (CTR) with the Internal Revenue Service (IRS) for each transaction in currency of more than $10,000. The types of transactions include: deposits, withdrawals, or currency exchanges in an amount exceeding $10,000.
    • For purposes of the CTR, multiple transactions taking place on the same day, for the same person, and the at the same financial institution count as a single transaction; this is known as the Aggregation Rule.
  • File a Report of International Transportation of Currency or Monetary Instruments (CMIR) when the amount of currency or monetary instruments transported into or outside of the U.S. exceed $10,000. Monetary instruments include any traveler’s checks or other checks, securities, or stocks that have been signed over or are otherwise in such a form that ownership goes to the bearer.
  • Maintain information concerning sales of monetary instruments purchased with cash in amounts from $3,000 to $10,000 to prevent structuring transactions.
  • Keep records for any transmittal of funds over $3,000 (the "Travel Rule").
  • Certain financial institutions must file a Suspicious Activity Report (SAR) for any suspicious transaction or activity.

USA Patriot Act (2001)

On the heels of the terrorist attacks on September 11, 2001, the Patriot Act was signed into law to combat terrorism. The Patriot Act gives law enforcement agencies broader powers in dealing with money laundering and terrorism, and makes it more difficult for money launders to use their traditional financial channels to launder money. The Patriot Act created new anti-money laundering responsibilities for insurance companies.

Money Laundering

Money laundering is the illegal practice of placing money gained from criminal activity, "dirty money," through a series of apparently legitimate transactions in order to hide the criminal origin of the money. The goal is to make money from criminal activity appear to be from legitimate sources. Money is usually associated with cash though non-cash transactions can play a role. Any financial transaction can be a part of the process to hide the origin of the money


Although money laundering is a diverse and often complex process, it basically involves three independent steps that can occur simultaneously, separately or overlap.

  1. Placement. This is the first step in the washing cycle. Money laundering is a cash intensive business, generating vast amount of cash from illegal activities. The monies are placed into the financial system or retail economy or are smuggled out of the country. The aims of the launderer are to remove the cash from the location of acquisition so as to avoid detection from the authorities and to then transform it into other asset forms. A common method is “structuring” which breaks up the currency transactions into portions that fall below the reporting threshold. Examples for disposal of bulk cash include:
    • Payment of premiums on life insurance policies or annuity contracts;
    • Large number of transactions;
    • Using cash;
    • Using cash equivalents;
    • Not using normal banking channels.
  2. Layering. In the course of layering, there is the attempt at concealment or disguise of the source of ownership of the funds by creating complex layers of financial transactions designed to disguise the audit trail and provide anonymity. The purpose of layering is to disassociate the illegal monies from the source of the crime by purposely creating a complex web of financial transactions aimed at concealing any audit trail as well as the source and ownership of funds. Examples of layering include:
    • Multiple transactions
    • Purchasing financial products such as life insurance and annuities
    • Cash transfers
    • Currency exchanges
  3. Integration. Integration is the final step in the process. It is this stage at which money is integrated into the legitimate economic and financial system and is assimilated with all other assets in the system. Integration of the "cleaned" money into the economy is accomplished by the launderer making it appear to have been legally earned. By this stage, it is very difficult to distinguish legal and illegal wealth. Methods popular to money launderers at this stage are:
    • Purchasing legitimate businesses
    • Borrowing against insurance policies
    • Termination of insurance policies
    • Early termination of annuities


Penalties for money laundering can be severe. Fines could be twice the amount of the transaction up to 1 million dollars. Any property involved in the transaction or traceable to the proceeds of the criminal activity may be subject to forfeiture. Individuals are subject to prison terms for being willfully blind to the fact that the transaction involved illegal funds. In addition, insurance companies risk losing their charter, and agents risk being removed and barred from insurance. Insurance companies have their own disciplinary policies and procedures.

Agents not complying could be subject to disciplinary action up to and including termination and will be reported to the proper legal authorities. To protect yourself from a willful blindness charge:

  • Report suspicious behavior to the Senior Life Market Compliance Department and keep documentation of communication;
  • Know your clients; and
  • Stay alert for any suspicious behaviors.

Reputational Risks

One of the most harmful outcomes from involvement in a money laundering investigation is damage to the agent and insurance company's reputation. Being aware of and following money laundering requirements helps protect our most valuable sales tool, your reputation.

As an agent, you're able to purchase a Senior Life business cards. Each set contains 500 business cards and is $32. If you've met your production quota, then you may order these cards for no charge. To order business cards, please download the form linked here. This form can also be found on our Agent Resources site. Once you've downloaded and completed the form, please email it to businesscards@srlife.net. If you have any questions about our business cards, please contact our Marketing Department.

As an agent, you're able to purchase a Senior Life name badge. To order one of these name badges, please submit the form linked here. If you have any questions about our name badges, please contact our Marketing Department.

Agent Resources is where you can access applications, downloads, memos, and more. If you ever have any trouble logging in, please contact our IT Department or our Marketing Department for assistance.

The Senior Life Anti-Money laundering course allows you to be trained to be aware of anti-money laundering practices. Use the link here or on our Agent resources to read the material and take the quiz. You must complete this course within 90 days of beginning your contract with Senior Life. If you have any questions about the quiz, please contact our Licensing Department.

On the Senior Life Store, you can order a variety of marketing material, from apparel to brochures. If you ever have any questions about any materials on the store site, please call our Marketing Department and we'll be happy to assist you.

The agent portal allows you to see what lead charges you have and what agents may be working under you, along with other helpful information.

nathaniel hearne guest speaker senior life born to win



Dr. Nathanial Hearne, epitomizes what “up by the bootstraps” stands for. An educator, motivator, mentor, executive, Pastor, trainer…and ultimately… the man who has led countless individuals to excel far past their expectations and even their dreams. He was instrumental in combining education with athletics much to the chagrin of some coaches while earning him the love and respect of those he molded into men.

Dr. Hearne played an important part in the lives of those football players and coaches who the film, “Friday Night Lights” was all about. As Assistant Coach he instilled a love of honor and sportsmanship in every team member as he led them in strength and stamina conditioning. The Permian High School team became National Football Champions in 1989 and State Champs in 1991.

As Assistant Principal and then Principal in the Hurst-Euless-Bedford ISD of Texas, he turned around the Discipline Alternative Education Program for difficult students managing it for five years… and motivating hundreds of potential drop-outs to remain in school and graduate.

His Dropout Prevention Program was recognized by the “Texas School Business” magazine as the best prevention program in Texas in 2010. Dr. Hearne practiced what he preached, that by applying yourself and making the most of what God had blessed you with you could do anything and become anything you wanted.

One of eight children raised by strong parents, he excelled in school. But, like those he came to mentor, he didn’t like school and wanted to drop out. He says you didn’t argue with a mom who held two jobs to clothe and feed you… you did what she told you to do. His first degree was a B.S. in Physical Education at North Texas State University in 1974. He returned to the University of Texas in 1979, obtaining a Master of Arts. In 1998 he garnered a Master of Divinity at SMU while working full time at the Clarksville ISD as the Football Defensive Coordinator and Condition Coach. The next year he became an Ordained Minister and served as such in several churches. In 2009 he was back at SMU obtaining a Doctor of Ministry.

Dr. Hearne’s ultimate, all time, challenge and success has been his dynamic presentations on “Leaving a Legacy” that will have you cheering one minute and crying the next. Click here to watch.

He is happily married to Callie & resides in Arlington, Texas. They have five grown children and three grandchildren.


howard partridge guest speaker senior life born to win



International business coach, #1 Amazon.com best-selling author and favorite conference speaker, Howard Partridge grew up on welfare, started his first business out of the trunk of his car and transformed it into a multi-million dollar, turnkey enterprise.

He has owned nine small businesses and for two decades he has helped small business owners revolutionize their businesses and have more freedom in their lives.


Finish Contracting

In order to finish the contracting process, please click the button below to visit our contracting site. From there, you'll need to register with your 6-digit hiring code. Once you've registered, add licensing@srlife.net and you'll be able to start writing business within 24-48 hours.